Challenges for a global leader in infrastructure, network, and connectivity services

Investment strategy in the age of AI

As a global leading provider with trusted infrastructure, secure networks, and global connectivity services, Orange Wholesale needs reliable data to plan for the creation and launch of new high-capacity services.

Orange Wholesale’s product managers team needs to proactively anticipate future user demand and strategically plan for their customers' likely needs with solid forecasts.

Market insight and partner selection

Market share is a huge question for any telecom service provider. Service providers like Orange Wholesale need specific and accurate market intelligence to effectively adjust their offerings and pricing to meet demand and confidently expand into the most relevant geographies.

Managers also need the right insights for forming strategic partnerships that will efficiently expand their footprint without the multibillion-euro investment of laying new physical fiber. 

Smarter product pricing

Pricing can't be done in a vacuum. When bidding on new work, telecom service providers want to submit something that is both realistic and competitive—something that can't be done without superior network pricing insight.

Data-based solutions

Reliable bandwidth forecasts

Orange Wholesale uses TeleGeography's Transport Networks Research Service to access seven-year bandwidth demand forecasts to support investment decisions that shape Orange’s multi-billion euro infrastructure roadmap.

Orange Wholesale experts use these forecasts to assess timelines for their investments and when they may need to invest in new infrastructure or acquire capacity in the open market. This is crucial in the current landscape defined by a surge in submarine cable builds and growing demand from cloud and AI-focused companies.

Powerful provider insight

Understanding market share supports competitive price-setting and identifying high-value partners. Orange Wholesale knows this, which is why it leverages tools like our GlobalComms Research alongside Transport Networks data to identify top-ranked local providers to ensure its service level meets high standards. Collectively, this research is used to understand the territory Orange Wholesale already serves through its own infrastructure and identify potential partner networks that could be more cost-effective than building its own.

Network pricing database

The product manager team at Orange Wholesale is familiar with developing new tools and services that require new pricing models. That's why it has a team of dedicated experts who leverage internal tools to pinpoint the best price for their services.

These models rely on accurate, updated network pricing data thanks to TeleGeography's Network Pricing datasets. These tools allow Orange Wholesale to continually provide its customers fair and competitive prices for Orange Wholesale services.

For example, protecting gross margin is a big KPI for a product manager, and TeleGeography’s price forecasts are essential for this task. By seeing the predicted annual decline in 100G and 400G prices, a PM can design "tiered pricing" for long-term lease contracts or IRUs that remain competitive over 3–5 years without giving away too much value upfront.

The research further helps identify where content providers like Google and Meta are building their own cables, and anticipates participation on these systems by traditional carriers. This can help evaluate how much capacity will be available in the wholesale market, which has implications on competition and requirements for capacity investment outside these systems.

The impact

As Orange Wholesale evolves into an infrastructure-heavy, AI-powered growth machine, TeleGeography insight has supported quarter after quarter of double-digit revenue growth.