---
title: How Orange Wholesale Uses TeleGeography
description: A case study on how Orange Wholesale uses TeleGeography platforms for data and analysis on transport networks, network pricing, markets, and providers.
image: https://www2.telegeography.com/hubfs/Market%20Connectivity%20Score%20%283%29.png
---

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# Orange Invests Smarter

No educated guessing for this operator. The team at Orange leverages TeleGeography intel to predict future network needs and invest in the right infrastructure projects and partners.

Case Study

![Orange Logo\_RGB](https://www2.telegeography.com/hs-fs/hubfs/Website/Company-Logos/Orange%20Logo_RGB.png?width=2000&height=2000&name=Orange%20Logo_RGB.png)

 Back to Resources

# **How Orange Wholesale Invests Smarter**

#### Orange Wholesale manages one of the world's most extensive subsea and terrestrial footprints. This is how their expert team solves some of their biggest everyday challenges.

### Challenges for a global leader in infrastructure, network, and connectivity services

##### **![Orange Logo\_RGB](https://www2.telegeography.com/hs-fs/hubfs/Website/Company-Logos/Orange%20Logo_RGB.png?width=250&height=250&name=Orange%20Logo_RGB.png)Investment strategy in the age of AI**

As a global leading provider with trusted infrastructure, secure networks, and global connectivity services, [Orange Wholesale](https://wholesale.orange.com/en/) needs reliable data to plan for the creation and launch of new high-capacity services.

Orange Wholesale’s product managers team needs to proactively anticipate future user demand and strategically plan for their customers' likely needs with solid forecasts.

##### **Market insight and partner selection**

Market share is a huge question for any telecom service provider. Service providers like Orange Wholesale need specific and accurate market intelligence to effectively adjust their offerings and pricing to meet demand and confidently expand into the most relevant geographies.

Managers also need the right insights for forming strategic partnerships that will efficiently expand their footprint without the multibillion-euro investment of laying new physical fiber. 

##### **Smarter product pricing**

Pricing can't be done in a vacuum. When bidding on new work, telecom service providers want to submit something that is both realistic and competitive—something that can't be done without superior network pricing insight.

### Data-based solutions

##### **Reliable bandwidth forecasts**

Orange Wholesale uses TeleGeography's **[Transport Networks Research Service](https://www2.telegeography.com/transport-networks?hsLang=en)** to access seven-year bandwidth demand forecasts to support investment decisions that shape Orange’s multi-billion euro infrastructure roadmap.

Orange Wholesale experts use these forecasts to assess timelines for their investments and when they may need to invest in new infrastructure or acquire capacity in the open market. This is crucial in the current landscape defined by a surge in submarine cable builds and growing demand from cloud and AI-focused companies.

##### **Powerful provider insight**

Understanding market share supports competitive price-setting and identifying high-value partners. Orange Wholesale knows this, which is why it leverages tools like our **[GlobalComms Research](https://www2.telegeography.com/globalcomms-database-service?hsLang=en)** alongside Transport Networks data to identify top-ranked local providers to ensure its service level meets high standards. Collectively, this research is used to understand the territory Orange Wholesale already serves through its own infrastructure and identify potential partner networks that could be more cost-effective than building its own.

##### **Network pricing database**

The product manager team at Orange Wholesale is familiar with developing new tools and services that require new pricing models. That's why it has a team of dedicated experts who leverage internal tools to pinpoint the best price for their services.

These models rely on accurate, updated network pricing data thanks to TeleGeography's **[Network Pricing datasets](https://www2.telegeography.com/telegeography-pricing-database?hsLang=en)**. These tools allow Orange Wholesale to continually provide its customers fair and competitive prices for Orange Wholesale services.

For example, protecting gross margin is a big KPI for a product manager, and TeleGeography’s price forecasts are essential for this task. By seeing the predicted annual decline in 100G and 400G prices, a PM can design "tiered pricing" for long-term lease contracts or IRUs that remain competitive over 3–5 years without giving away too much value upfront.

The research further helps identify where content providers like Google and Meta are building their own cables, and anticipates participation on these systems by traditional carriers. This can help evaluate how much capacity will be available in the wholesale market, which has implications on competition and requirements for capacity investment outside these systems.

### The impact

As Orange Wholesale evolves into an infrastructure-heavy, AI-powered growth machine, TeleGeography insight has supported quarter after quarter of double-digit revenue growth.

## Orange Wholesale by the numbers

## 450000

 km of subsea fiber

## 1000

 PoPs in service

## 24

 global offices

## Key **research tools**

Explore a few of the services used by the experts at Orange Wholesale.

### Transport Networks Research

Data and analysis on long-haul networks and the undersea cable market, with forecasts of international bandwidth supply, demand, prices, and revenues.

<https://www2.telegeography.com/transport-networks?hsLang=en>

### GlobalComms Database

GlobalComms Database delivers comprehensive data on mobile, fixed broadband, and fixed voice subscriptions, markets, and service providers around the world.

<https://www2.telegeography.com/globalcomms-database-service?hsLang=en>

### Network Pricing

TeleGeography’s Network Pricing Database platform delivers the telecom industry’s most robust network pricing data and analysis.

<https://www2.telegeography.com/telegeography-pricing-database?hsLang=en>

## Solutions

It's nice that this lines up with the Challenges portion, but **this is arguably the most important part of the page and you have to work so hard to get here**.

It also remains misaligned with the rest of the page, which is too bad.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

# The Impact

It's great to have the impact underscored and pull out key features, but this is misaligned with the rest of the story. 

 

### Favorite Features

- Transport Networks: International bandwidth demand and pricing forecasts
- GlobalComms Database: Mobile, fixed broadband, and fixed voice data
- GlobalComms Database: Downloadable mobile and fixed data traffic
- Network Pricing: Enterprise pricing modules and interactive search tools

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#### [M&A Monthly: October/November 2026](https://resources.telegeography.com/mergers-acquisitions-october-november-2026?hsLang=en)

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