Apps on the Rise

According to our TeleGeography Report and Database, 2015 marked a turning point in the international voice market—the first time since the Great Depression that international call traffic declined, even if only by one half percent.

This slump in voice traffic metastasized in 2016 as carriers’ traffic slumped 4.5 percent to 528 billion minutes.

In this post, Senior Analyst Patrick Christian writes about what left the industry uniquely vulnerable to the rise of mobile social media and the apps dominating monthly user counts.

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